How 'Euphoria' Dominates Slow Fashion

24/01/2022

By Martyna Kisz

"Euphoria," is an HBO teen drama, and one of the few TV shows that have influenced fashion trends with its over-the-top looks, and nostalgic pieces, with the series' first season influencing fashion trends with its mesmerizing looks, that made fashion lovers recreate and buy slow fashion.

Zendaya, Hunter Schafer, Sydney Sweeney, Alexa Demie, and others star as high school students who must navigate love, friendship, drugs, and their own identities. The show's second season continues to deliver the eye-catching fashion moments that fans have come to love from the show but takes it a step further by including high-fashion brands. One of the ways that viewers may have been able to relate with each character is through costume designer Heidi Bivens' chosen outfits.

“It’s all about having fun with it and not overthinking it and just having free reign of expression, more than the first season, which was still really establishing who these characters are,” said costume designer Heidi Bivens

Bivens maintained her approach of curating the show's costumes with a mix of vintage pieces with a nostalgic feel and more modern pieces from contemporary designers for season two of "Euphoria." She said she gets her ideas from ordinary individuals she sees on the street or on Instagram, and she got a lot of the outfits from local retailers in Los Angeles.

Because of this, the outfits in 'Euphoria' mostly consist of vintage items, as well as clothing from independent designers and slow fashion brands.  This is critical because the show influences many people's fashion choices, thus encouraging others to shop slowly makes the show even better. We'll look at several outfits from the last two episodes of 'Euphoria,' as well as their designers, in this blog post.

01 Maddy Perez

In Episode 1 during the New Year's Eve party Maddy wears an AKNA dress and matching gloves, created by a Mexican living in Los Angeles, Aidan Juan. All pieces are handmade by him and made to order, therefore no waste is produced and the pieces can serve the customer for a very long time.

Amina Muaddi, the designer behind her eponymous label, is a Paris-based Italian-raised designer. AMINA MUADDI + AWGE LSD embellished satin sandals are worn by Maddy. This design frames the legs with crystal-adorned lace-up straps and is produced in Italy using the best quality materials, capturing the distinct styles of both collaborators.

02 Cassie Howard

Cassie Howard (Sydney Sweetney) is dressed in a sky blue ruched bodycon piece by House of CB, which costs around £120. Everything is handcrafted in their London design studio. They plan months ahead of time and ensure that their components are of the highest quality and fit. Everything is made in-house, from concept to store, by a team of outstanding designers and creatives.

03 Jules

Hunter Schafer's character, Jules, is dressed in an NIHL NYC beaded sheer halter from the Spring Summer 2020 line. Neil Grotzinger, an artist, and designer, founded Nihl. Grotzinger, who was born and raised in Colorado, draws inspiration from his midwestern, suburban background, which established in him dispositions of thought centered on conceptions of masculinity and femininity. He seeks to tear down social and societal structures and recreate them in queer, alternative, and socially uplifting ways, using iconic symbols as a tool for subversion.

The outfit is paired with an Orseund Iris Gamine Skirt in off-white ($825.00) Social-savvy designer Lana Johnson built the brand from scratch out of Brooklyn, New York. She also wears a bodysuit by Maroskee Peech geotard in lilac (sold out).

04 Rue Bennett

Rue's oversized navy jacket features logo patterns on the front and back to complement her laid-back personality. The outerwear was designed by Peels, a skate-inspired workwear company founded by Jerome Peel in New York. Zendaya, as well as celebrities like Jonah Hill and Finn Wolfhard, have worn the brand's creations.

The Z Jacket is part of Peels' Fall/Winter 2021 collection ($140), and it's made using deadstock fabrics sourced in the United States. Those who want to buy the item can have it personalized with unique embroidery.

05 Maddy Perez

Maddy Perez (Alexa Demie) is wearing head to toe @AKNA.Store custom top, pants, belt & Louis Vuitton ‘The Ivy’ hand-painted with Scorpions bag ($N/A)

06 Cassie Howard and Maddy Perez

Alexa Demie is wearing the By Far Liliana Lilac Circular Croco Embroided Leather shoes ($360) and a bag ($455). Developed between Sofia, London, and Sydney, the collections radiate a strong identity reflective through elevated materials, immense technical know-how, and a tenacious quest for innovation. And is dressed in @AKNA.Store custom top and pants.

07 Maddy Perez

Maddy is shown in this scene trying on various designer vintage clothing, including the Chanel Spring 1997 Ready-to-Wear Dress ($N/A) and the Canvas Tote Bag with CC Logo ($N/A). (Image 1) She's also wearing a FW91 Mugler Kessler Gown from @aralda.vintage, on Instagram. Euphoria is a series that loves to mix vintage, one-of-a-kind designer pieces into the cast's attire, and it's a great example of being creative.

08 Cassie Howard

Sydney Sweetney as Cassie Howard in 'Euphoria' Season 2, Episode 3 is wearing the LPA Soren Cropped Sweater ($118.00). The Company is committed to fair labor practices within its supply chain.

09 Maddy Perez

Maddy Perez in 'Euphoria' Season 2, Episode 3 is wearing the Miaou Ginger Dress Azul ($195). This brand invests in sustainable fabrics, and the fabric that would otherwise go to the landfill they repurpose it to make their clothes. They also support the UN Global Compact and strive to meet internationally recognised standards.

10 Lexi Howard

The Calle del Mar Long Sleeve Cardigan ($395) is worn by Maude Apatow as Lexi Howard in 'Euphoria' Season 2, Episode 2. CDM focuses on producing ethically, thoughtfully, and locally. All of the goods are created in Los Angeles, California. Within a 30-mile radius of their workshop. CDM is inspired by historic knits created completely in the United States, and they want to pay homage to the source of their inspiration. Furthermore, by producing locally, they are able to assist the community while also reducing our carbon impact due to less transportation.

She also wears Luca Pants by Rachel Comey ($148.50). Rachel is evasive when it comes to sustainability, despite the fact that it is in her DNA.

To complete the outfit she wears Nodaleto Bulla Cara Black shoes ($628) Nodaleto is a souliers label manufactured in Italy with refined materials and universal quality.

11 Maddy Perez

Alexa Demie as Maddy Perez is wearing the Rome by Falize Bikini Top and Bottom in Light Green ($110.00). It is made in Los Angeles where the show is shot.

12 Maddy Perez

Alexa Demie as Maddy Perez in 'Euphoria' Season 2, Episode 2 is wearing the Blumarine Fur Collar Crochet Cami ($150) from @edenvintage_ on Instagram that is paired with a Heart of Sun Harlow Silk Top ($96). The brand values ethical and sustainable practices. They do not mass produce and they prioritize ethical practices. Their goal is to minimize waste, that's why they make limited productions using lycra made of recycled plastic water bottles. Their items are made start to finish in our in-house factory; this allows to reduce their carbon footprint.

*I'm looking forward to seeing what's to come from the show. The stylist not only chooses mostly Los Angeles-based brands to reduce carbon footprint but also puts her heart into each outfit that we see on the show.